Signature Book Printing - Book Printer


Once you finish your book and it's printed, what's next?  If you have a niche market that you can contact to sell your book, you are indeed fortunate.  On the other hand, if you have just written a great novel or collection of poems or a how-to book, how do you go about selling it?

The two tasks involved are distribution and marketing.  While there is a "kissing cousin" relationship, these are distinct activities. Marketing consists of influencing people to want to buy your book.  Distribution is the mechanism that makes your book physically available at the place and time somebody wants to buy it. There may be a very close connection between these two functions, as for example with, which greets you with a list of books you probably want, and then makes them available to you.

You can sell your book locally by visiting bookstores, gift shops, and other stores which may be interested in selling books by a local author.  You can get on talk shows, stimulate newspaper articles, or give presentations.

You can sell your book using the internet.  Start a web site and figure out how to get listed on the search engines or linked to other pages.  Sell through or They have programs for starting publishers.  For detailed information, visit the marketing page.

If you have 10 or so books in print, you can hook up with wholesalers like Ingram and Baker & Taylor.

If you want your book to be in the catalogs of bookstores across the country, you may be considering commercial distributors.  A distributor will hold a quantity of your books (say, 500), get your book listed in databases used by bookstores, and send out copies of your books when a bookstore or wholesaler places an order.  The distributor will handle money issues (credit, billing, collections) for the people it sells to, will store your books, and will ship out your books. Considering the distributor's fee, wholesaler's fee, and discount to the bookstore, you will receive around 40% of the list price of your book. 

Some distributors will not handle very small publishers (like ones who are just publishing their first book), but among those who specialize in such publishers, their main selective factors relate to the professionalism of your book production and your plan for marketing your book.  They do not generally accept POD (copier) books, they want a spine with title and author, they want a professionally printed and bound book. They want a well-edited book. They generally charge a small set-up fee and a small storage fee.  Most of their fees come through the discount on your book.

If you sign up with a distributor, it is likely the distributor will require that it be the exclusive outlet to bookstores for all of your books.  Most will let you sell directly to end-purchasers, as from a web site.

Some large printers have a division which does distribution, but you can get better results for the same costs through a company which specializes in distribution. 

Here are some links to distributors:


Signature Book Printing   has been a Book Printer   of choice for the past 25 years. We have been on the web since 1997. From the beginning, we have focused not only on Book Printing   but also on smooth, easy customer service, excellent quality, and very competitive prices .  We have broadened our Book Printing offerings significantly from the beginning. Check out Signature Book Printing  as your Book Printer . As a Book Printer , we have earned the confidence and recommendations of a wide variety of customers nationwide to support their Publishing . Our capabilities include Hard Cover Book Printing , Full Color Book Printing , Case Bound Book Printing , Perfect Bound Book Printing , Smythe Sewn Binding , Soft Cover Book Printing , and Web Book Printing for longer runs.

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Dyn 1 - ver   1997 - 2015  Signature Book Printing, Inc.           Updated 06/06/21 11:32   301-258-8303