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From the Flaps --
During the depths of the
greatest depression the U.S. has ever experienced, a talented and
determined young woman in Kansas City decided to attempt something never
accomplished by any American before her—to begin a business that made
puppets, specifically marionettes. Up to that time, there was no
tradition of marionette manufacturing in America, and women were
certainly not noted for founding businesses, much less manufacturing
businesses.
This is the story of Hazelle Hedges
Rollins and how her love for children and desire to please a young
neighbor led her to found a business that grew to become the world’s
largest company specializing in the manufacture of puppets. Living at
home after graduating from the University of Kansas in 1932, Hazelle was
literally approached by the 11-year-old boy who lived next door and
asked to make a companion for his Italian-made marionette, so he could
put on a puppet show. Not only were Hazelle’s marionette and the boy’s
show highly successful, but the demand for Hazelle’s cleverly designed
and beautifully clothed puppets swelled.
Although she had no formal business
plan, Hazelle’s entrepreneurial instinct led her in 1935 to New York
City, where she studied under the world-famous puppet master, Tony Sarg.
Hazelle not only learned the art of marionette-making from Sarg, but
also worked with him backstage in various off-Broadway marionette
productions.
After her business outgrew the
basement rec room of her family’s home, Hazelle moved into the first of
four increasingly larger factory buildings in Kansas City. From an
initial core of 7 employees in the first location, the business grew to
more than 50 employees plus 11 independent sales reps covering the
entire country. Following her heart, Hazelle made what turned out to be
a most strategic move when she married Woody Rollins in 1941. After
World War II, he joined the company and, with his expertise in
industrial engineering, made several major contributions to mechanizing
the production process and improving its efficiency.
In the late 1940s, the enormously
popular children’s TV program, the Howdy Doody Show, hit the airwaves.
Demand for the marionettes soared. In the late 1950s, Hazelle began
designing and manufacturing hand puppets in addition to the marionettes.
Due to their success, she expanded in the late 1960s into finger
puppets. During its final decade, her business sold more than 250,000
puppets every year. Hazelle brought joy to the lives of tens of
thousands of children and adults every year with the global reach of her
puppets.
This book is not just the story of
one of the country’s first successful female entrepreneurs. It is also
the history of five decades of puppetry in America and contains an
appendix which lists by name, date, and catalog number more than 500
puppets manufactured by Hazelle’s company. The book is lavishly
illustrated with more than 140 full color photos, most of which feature
puppets and puppet brochures from the 1930s to the 1980s.
About the Author --
Mike Joly was a noted researcher and
the author of several published articles on his favorite topic of
puppetry. The first two issues of Toybox Magazine in 1992 carried Joly’s
two-part series titled “Marionettes.” Joly was a professional puppeteer
who lived and worked in the Detroit, Michigan area. He was considered an
expert on puppetry and had one of the largest libraries on the subject
in the region. His expertise ranged from puppetry history and its many
technical issues to an appreciation of the artistic and philosophical
side of puppetry. Joly was a member of the Puppeteers of America and the
Doodyville Historical Association. Following the completion of the
manuscript for this book, Joly died on June 3, 1994, at the young age of
47.
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